Breast cancer is a common type of cancer among some women in the world, and we, as Triwi, think that it should not be overlooked. To create awareness, we try our best to inform you all about breast cancer and women's health in general. The pink ribbon is a part of breast cancer as it is accepted as the symbol of it. Let’s see how it became the universal symbol of breast cancer awareness.
Breast Cancer Awareness Month
October is declared Breast Cancer Awareness month in 1985, and since then, a lot of individuals and organizations participate in events to raise awareness for it around the world. Breast Cancer Awareness Month is an opportunity for people around the world to create awareness and raise funds for people who are affected by breast cancer.
During this month, a lot of organizations and major breast cancer charities
organize events including runs and walks. Moreover, these campaigns also aim to increase public knowledge about the disease by informing people about breast cancer symptoms, its treatment, how to prevent or diagnose it, and encouraging women to have the habit of doing regular mammograms and self-breast exams.
The campaigns also inform people about how to support those who are affected by breast cancer.
“Where does pink ribbon come to play?” you might ask. During this month, it is possible for you to see a lot of pink around you such as on buildings, transportation, commercial boards, and people. This is because the pink ribbon is considered the breast cancer ribbon that stands as a representation of breast cancer awareness and the primary symbol of the campaign.
So, what is the breast cancer ribbon?
The pink breast cancer ribbon is a symbol of breast cancer awareness. It is pink colored and mostly used to raise awareness among people and fund breast cancer research and treatment. It is also worn to show support for women who suffered or suffering from breast cancer.
You might be familiar with it or have seen it mostly during breast cancer month pinned over the clothing. Mostly during October, Breast Cancer Awareness Month, people wear pink ribbons to celebrate breast cancer survivors, pay tribute to those who have lost to the disease, and show support for the efforts we are making to end it.
This is because the pink ribbon is considered the breast cancer ribbon that stands as a representation of breast cancer awareness and the primary symbol of the campaign.
History of the Pink Ribbon as the Breast Cancer Ribbon
Did you know that the breast cancer ribbon was originally peach-colored? Here is the story of the breast cancer ribbon and its journey to becoming one of the most known symbols in the world.
The breast cancer ribbon was created by Charlotte Haley, an American woman who lived in California in the 90s. She decided to create the very first breast cancer ribbon because her sister, daughter, and granddaughter were diagnosed with breast cancer. She wanted to do something about creating awareness among people, so she began to craft peach-colored ribbons in her house, by herself.
As she made the ribbons, with each set of ribbons she attached a card to create awareness about breast cancer and encourage people to demand more government funding for research. On the cards, she wrote “The National Cancer Institute annual budget is $1.8 billion, only 5 percent goes for cancer prevention. "Help us wake up our legislators and America by wearing this ribbon” on it.
She handed out ribbons to friends, family, and people around her and manage to create a noise. Haley’s efforts and the idea of the ribbon became the first little steps of today’s one of the most familiar universal symbols. Her ribbons led to the widespread use of pink ribbons to create awareness about breast cancer.
How did the breast cancer ribbon change from peach-colored to pink?
Susan G. Komen Foundation, which is a breast cancer organization, later took over the campaign Charlotte Haley created and changed the color of the ribbon to pink and declared October as National Breast Cancer Awareness Month.
What is “pinkwashing”?
When the topic is women's health, breast cancer, and pink ribbons as the breast cancer ribbons, it is important to talk about pinkwashing and be aware of it. Breast Cancer Action, a group devoted to battling breast cancer at the correlations of social and environmental justice, is credited with coining the term "pinkwashing" in the first place.
Pinkwashing, which was coined in 2002 to criticize businesses that market products with a pink ribbon, which stands for support for breast cancer charities, while producing or selling carcinogenic products, is a play on the term "whitewashing," which is defined as an effort to
conceal or dilute unpleasant facts.
“Pinkwashing” is the term used to describe the practice of exploiting breast cancer awareness and the color pink as a marketing ploy without actually doing anything to promote and create awareness about the causes related to breast cancer.
This can include businesses that raise awareness of breast cancer while simultaneously advertising their goods or services—but without really making any notable investments in breast cancer research or support services. Organizations that pret